Most people who ask about it have a garage, basement or shop floor that's plain gray, stained or peeling, and they want it to look finished. The price is mostly set by the slab you already have. It turns on how much old paint or sealer has to come off, how many cracks and joints need filling, what the moisture check shows, the size of the space and which clear topcoat you choose.
The schedule turns on the same things. A slab that needs heavy grinding or a moisture barrier takes longer to prepare, and each coat has to cure before the next one goes down, so your topcoat choice changes how soon you get the space back. I look at the slab in person and put the price and the prep in writing, so you know both before we start.